IfShe is an international B2C fast fashion e-commerce platform. The company mainly focuses on women's personalized jewellery but also offers men's apparel, accessories and other fashion items. IfShe mainly targets Europe, America, Australia, the Middle East, and other consumer markets. The brand was founded in October 2013, and since then, it has upheld the philosophy that "everyone can enjoy the beauty of fashion jewellery." Its business covers more than 220 regions around the world.